From: Mark Winchester (Brand Director)
To: allstaff@haarville.ac.uk
Subject: The New Haarville logo
Dear all,
It gives me great pleasure to unveil the new University of Haarville logo. This logo has been designed Blue Sky designs in which the university has invested £4 million into designing the new logo which hopefully is now better aligned with our beliefs and mission statement.
Please find attached the final version of the logo. You will notice that "Haar" is in bold typeface, and "ville" is in italics, both of which are Trebuchet font. The bold typeface emphasises both the strong position and impact the university has in the academic world. The italic use for "ville" highlights that we are forward thinking and innovative, despite our established foundations. The use of Trebuchet unifies these two components in a simple yet elegant manner.
The new logo will be rolled out on all related matter from the 1st September, in time for the new academic year. Consequently, we asked that all members of staff begin using this logo from this date onwards on all appropriate material.
Yours sincerely,
Mark Winchester
Brand Manager, University of Haarville
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